Packaging Industry in India
by
PouchPack
Industries create wealth, but one industry that not only creates wealth through manufacturing and also by preserves the wealth or value created by other industries, it is the packaging industry. It is not only about packing products, which rules this industry, but also the development of newer packaging machines such as carton packaging machines, pouch making & packaging machines, liquid filling and sealing machines & many other machines and relative packaging materials. Along with new product development, employment scope and value addition to the Indian economy, this industry plays a pivotal role in preserving the quality and lengthening the shelf life of uncountable products. From food products to medicines, from domestic appliances to industrial machinery, from water to air, every product that can be packed is packed, stacked, and transported. The visible and catalytic role of packaging in modern market has also added dimensions to the concept of branding and consumer education. To the extent that every consumer durable item is packed to suffice the need of safety, convenience and attraction, so that the product packed gains its due market recognition. In nutshell, packaging as an activity catapults FMCG consumption and boosts economic growth in India.
Competition did not spare this sector and the increasing need to look for markets has contributed to the rise in demand for suitable, cost-effective and environment friendly packaging material,
packaging machines
and modern technologies. Packaging as a process influences the following aspects of a product life cycle:
Protection and Preservation: Designed to ensure that the product reaches the consumer in good condition packaging protects products as they move from the manufacturer to the consumer. External factors such as climate, hazardous substances, contaminants and infestation etc., do not affect the product quality.
Supplementary Product Protection: Owing to its importance of retaining factory condition, packaging contributes to food safety, quality and nutrition.
Communication: One of the most successful and modern method of consumer education is smart packaging. The messages communicated on the package are vital in educating buyers to make informed decisions.
Convenience: The most desired advantage of packaging is convenience. The ease of transport and storage lightens the logistic issues for all, manufacturer, seller & buyers.
Marketing Trends: Increasing emphasis on the look, appeal and quality of retail packaging has defined new concepts of promotion.
Understanding the fact that packaging influences product life cycle has given roads to packaging material and packaging machine manufacturing units. The growth of packaging industry in Indian has paved way for many SMEs to stage their capability in making various types of packaging machines such as pouch packing machines, carton packaging machines, liquid filling & sealing machines, shrink wrapping machines and more. The units, big or small, have been successfully catering to the custom packaging needs of FMCG, pharmaceutical, electronic appliance and several other consumer durable and industrial product manufacturing units. The ever expanding scope in packaging industry in India has led to greater specialization and sophistication from the point of view of technology, safety, waste reduction, energy efficiency and environment friendliness of packing material and packaging machines.
For more information about
food packaging
and
filling machines
you may visit: http://www.pouchpack.net/
Article Source:
ArticleRich.com